The collaboration with Le Défi de la Tortue has been a resounding success. The online marketing campaign successfully attracted a large number of walkers, joggers, and runners seeking challenge and camaraderie. Communicating the inclusive aspect of the event particularly resonated, encouraging participants to gauge their current level or push themselves a little further. The attractive rewards such as the medal, certificate, and bowl of spaghetti were a significant selling point for the event, while the prospect of receiving a podium in their event motivated many participants to sign up. In summary, our collaboration significantly increased registrations for the Le Défi de la Tortue event and contributed to creating a memorable day of challenge and camaraderie for all participants.
